Online Store Packaging Basics
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Do you have an online store, and have no idea where to start when it comes to choosing your packaging? 

The first place to start is to defineyour ideal client. We have a whole post dedicated to this subject – read here:

Once you have the look & feel defined. Let’s think of physical products you need:

1.     Shipping boxes: don’t ever underestimate the power of a quality shipping box. If you are starting out, or a photographer that sends out small number of parcels, we have tons of ways you can personalize your shipping boxes. 

Take a look at these boxes we personalized for Rodo Creative 

And our stickers designed to close your shipping box.

2.     Tags: are a great way to brand your products. Not only can they provide your client with additional care information, but they can also add a more luxurious and memorable packaging experience.

We have done so many beautiful tags recently, but one of our favourites must be these swing tags done for Eleanor Bowmer.

3.    Stickers: another simple and cost effective way to brand your products & packaging. We love these rose gold stickers we did for Journeys bound. Which are extremely versatile and can be used in  many different ways.

4.    Thank you, cards:  Let’s just be clear, this shouldn’t be an extra, it is an essential. A thank you card shows your clients that you care, and that you really appreciate them shopping small and supporting your small business dream. 

We really love these handmade paper thank you cards done for Sugar Plum Bakes

5.     Ribbons: ribbons are a great way to add subtle branding to your packaging. Our Chiffon ribbons have soft delicate frayed edges, and are perfect for branding shoots, small bespoke products and to wrap your prints.

Look at these gorgeous pink chiffon ribbons we did for Joanna Briggs Photography

6.     Cotton bags: another multipurpose packaging option are cotton bags. They come in a variety of sizes. We do small cotton bags that are perfect for jewelers and photographers. 

We love the luxe finish, with the silver mirror, branded cotton bags done for Reneé Jewellery. 

Justin Brebner
Luxury packaging Ideas

Whether you are a small online retailer or a photographer delivering your clients images. One things for sure – you need to consider the unboxing or unveiling experience you give your clients.  

If you are a luxury photographer or retailer, your packaging aesthetic needs to match your clients’ expectations.

 Having luxury packaging can enhance your customers experience and increase repeat sales. Chance are once they have had the thrill of unveiling one of your packages, they will want to experience the same delight.

Here are some of our best-selling luxury products:

1.    Chiffon Ribbon: soft and romantic, running this fabric through your hands instantly conveys a sense of luxury. The delicate details of the frayed edges communicate the indulgent, luxe nature of your product.

2.    Foiled stickers: make your products look more prestigious by using indulgent finishing techniques such as foiling to show that you sell high-end exclusive products or services. 

3.    Glass Keepsake box: nothing creates a sense of luxury, more than a perfectly hand crafted glass heirloom box, with soft fine art prints elegantly housed inside.

4.    Taupe Print Box: movement and layering can help create a sense of luxury. We love how our print boxes are made from only the best quality materials. The Acrylic lid, allows your client to have a sneak peek inside, before opening the box to feel the soft double satin ribbon nestled on top of the natural matte fine art prints (which are gorgeously silky smooth). They then lift the prints to reveal another layer of acrylic, gently covering a beautiful personalized image and crystal USB, with delicate laser engraving. 

5.    Hand Deckled Cotton Fine Art Prints: I don’t even know where to start with these one of a kind prints. There is something so satisfying about a perfectly torn edge on paper, now pair it with your most stunning images and you are sold. You are not only mimicking handmade paper edges but you are recreating the whole definition of selling something more than just an image printed onto paper. This is an art an extra element added to increase the tactile experience as well as the visual excitement. 

Justin Brebner
Explaining the value of printing your photos
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I have often mentioned this, that when Justin and I got married six years ago we just didn’t truly understand the value of printing our wedding photos. 

 Honesty there was so much going on when planning our wedding, I think it was just the last thing we even considered spending money on. And I wish we had. That and a videographer, but I will get into that another day  

The problem was, we were young and living in a digital world. We didn’t think, gosh in six years from now we would have moved more than 4 times and we could easily misplace our wedding CDs or even worse that in six years time not a single computer we owned would have a CD rom drive. 

So think about this when you are trying to convey value to your clients about why they should invest in printing their images, and having heirlooms to hold onto for years to come.

Think about that favourite vase or painting in your house. How much joy does it bring you when looking at it? When you move, you would use almost an entire roll of bubble wrap protecting it and making sure its wrapped safely. Now think about the number of unlabeled CDs or USBs you have lying around your house? Do you think you would have the same reaction to these? No, why would you? But think if the USB was displayed in a beautiful keepsake box, with 25 of the most special prints that are out on display for you to look at and enjoy. Suddenly you have given these images more value.

Life gets busy, and you may not always think to look at your wedding images. But imagine you have a beautiful fine art print on your wall. How often would you walk past it and think back to your most magical day. Or perhaps you are having a fight with your husband, and then you look up at that beautiful print on the wall. Suddenly you are reminded of all the things you love about your husband. That is the true value of print. And you need to constantly communicate this value to your couples.

 They need to be educated, and it’s your job as a professional to communicate this value. To show them the value past a monetary sense. Because after all those memories and images are truly priceless. 

Justin Brebner
Why giving your clients print proofs can generate additional income
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Although increasing your print sales will automatically increase your revenue – charging more and including proof prints can also increase your value in your client’smind, and also helps you target a better quality clientele.

Would you prefer a client who couldn’t see the value of printing their images? How do they perceive your value as an artist?

By giving your clients something tangible to hold onto, they are automatically creating a connection to those images. It’s easy to stare at a screen and think, oh yes,I should get these printed, but it’scompletely different once you hold the images in your hands and see how they convey a sense of emotion. You stop, pause and stare, rather than just flicking through them on your screen. You have more than one sense involved. You also have touch, running your fingertips over the print almost being able to hold them closer to your hug (inserting the visual of your client hugging their MacBook while looking at your images – not quite the same is it?)

You don’t have to prove the quality of your product offering; the prints will speak for themselves.

 Also don’t forget, if your client has guests round for dinner, she is less likely to bring out her laptop to show her family & Friends her gorgeous wedding photos. But if she has a beautiful keepsake box on display, it would be a conversation starter, and no doubt she will be raving about your services. This could lead to more print sales from the bride’s grandmother, or a lifestyle session booked by her sister. 

Justin Brebner
Five Ways to increase your print sales

In the past few years there has been a shift in how people view the new digital age. Sure, with the increase in technology most things are digital these days, including in the photography world. Most photographers offer online galleries, and aren’t always focused towards selling their images as prints. BUT you can’t deny that there has been a shift towards people craving something tangible. 

This is evident in the fact that a lot of photographers are now moving back towards film, in order to differentiate themselves and create a more exclusive artistic experience for their clients.

Andit’s not just the photographic world that is making the shift – according to Forbes: 

Vinyl sales grew by double digits last year, moving nearly 10 million units in 2018. Vinyl accounted for an estimated 9.7 million album sales in 2018”

 (I use this as an example, because Justin and I have been collecting records since our Uni days, and have noticed in the past five or so years, how much more accessible it is to get new records. (Although, there is still nothing better than looking through a bunch of dusty record piles, trying to find that one gem).

Anyway, getting back to print sales, there is no denying the general population is leaning towards a more tangible experience.

So, what better way, to differentiate yourself, than through offering your clients beautiful fine art prints, to display in their home.

Here are five ways you can increase your print sales:

1.    Create a sense of value:explain to your clients that you are an artist, you are selling your photographs for the emotional attachment your clients will have to them. Let your clients feel the value of a Giclee Print. You are not selling these prints as a fancy piece of paper, but rather as an art piece. You are selling your unique perspective, your art form, and your story-telling abilities.  

If you can create the sense of value in your clients’ mind, it will be an easy sell. And they will jump at the opportunity to see all the products you can offer them. 

2.    Offer a small sample of proof prints to communicate this value:We suggest slowly introducing your clients to the fine art world. Perhaps a small sample of ten prints, presented in a beautiful faux leather pouch, or a glass keepsake box, personalized with their name & wedding date. Your clients may feel that albums are a bit out of date. Whereas a keepsake box can be enjoyed and shared amongst the entire family. Visualize your couples sitting around a coffee table with their friends and family, passing these beautiful prints around the room, thinking back to their special day. 

I almost guarantee, the mother of the bride and groom are going to want their own keepsake box to gush over with their friends.

3.    Alternatives to albums:you don’t always need to sell full wedding albums. Often people view these as bulky and hard to display in small homes. Why not offer your clients an alternative to an album. A keepsake box, filled with beautiful prints can be displayed on a coffee table and enjoyed more frequently than a traditional wedding album. 

4.    Think about your client’slifestyle: chances are your newlywed couple have already been living together, and don’t need traditional wedding gifts such as toasters and kettles. Why not give wedding guests the opportunity to spoil the couple with their own memories? Perhaps you could offer heirlooms and prints that can be purchased for the couple instead of money. They won’t remember what they bought in two years’ time. 

5.    Show them what you have to offer : Have physical samples of what you are selling. We especially don’t have minimum order quantities so that you can sample a wide range of our products. Order some samples and take them with you to your meeting (if you do in person sales) or take beautiful imagery of your samples that you regularly post on Instagram communicating the value of printing your images. 

Justin Brebner
Reasons to define your core values, before choosing your packaging
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Before you decide on your ideal client, and how you will differentiate yourself amongst competitors you need to define your brands core values.

 This is also true when choosing your packaging.

Think about what you want your brand to stand for, what impression would you like to leave your clients?

Often, we are unclear of exactly who we are targeting – wouldn’t it be easier to try and attract like-minded people, who have similar or the same core values.

If you don’t have these values defined, how can you possibly know who to target on a deeper level.

Let’s say, you are a wedding photographer. Think about five keywords you would use to describe your brand:

For example

Adventurous

Natural

Authentic

Effortless

Organic

 Now think about who you are, and what you stand for? Are you a fun loving free spirit, who wants your couples to feel relaxed and comfortable in front of the camera? Do you like adventure, and naturally attract couples who love more non-traditional weddings?

What do you value? Perhaps its making your couples feel special, like you’ve known them forever and you are more of a friend than a service provider. Authenticity is one of your core brand values, as well as respecting and paying tribute to nature. Maybe you value being outdoors and that’s something you bring across in your imagery.

Now let’s think about these values in terms of packaging. So, if you are a free spirit and lover of nature you probably like more neutral tones.  

 So perhaps something like our taupe print box would work for you.

 

You also love effortless packaging, with an organic and bohemian feel – so something like our Cotton Furoshiki wraps could perfectly suit your brand values, and because you want to be authentic and offer your clients something personal andan heirloom to treasure forever, you could include a chestnut faux leather print pouch. 

 Let’s go a step further and think about your prints – rough textured hand deckled prints could perfectly reflect your brand values. Soft natural edges, slightly imperfect and reflective of nature. Think even deeper, to this sort of unbound album, and how this suit’s your free-spirited nature – unbound from the confines of an album.

If you are struggling on how to translate your core values into your packaging, sign up to our mailing list for a free packaging proposal, perfectly suited towards your brand and aesthetic

Justin Brebner
Photography Packaging Tips
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How much thought have you given to your photography packaging? 

Just because your share digital files, doesn’t mean you shouldn’t be thinking of something tangible to give your clients 

All too often, photographers choose packaging based on price and not necessarily based on their brand.

 Let’s say your photography style is light and airy, you love soft light rather than dark and dramatic tones. Then why would you order a dark wood box?

Wouldn’t you rather want something that compliments your style and brand? What about a beautiful light grey box, with acrylic lid and glass USB? 

Perhaps, you would like to give your clients something tangible, a keepsake to hold onto.

Consider a beautiful faux leather pouch, with 10 fine art Giclee prints. Introducing your clients to the beauty of fine art prints, and how they are different to the ones that would be printed at their local high street printer.

 On the other hand, think about ways to differentiate yourself from the competition.

Nowadays, most photographers offer online galleries. But what if you could offer your clients more. Think about a proof box with proof prints. You could hand deliver these to your clients, along with your album samples and really show them how important it is to print their photographs. And how they can transform from screen into a tangible piece of art. Also, consider what the mother of the bride’s reaction would be when seeing her daughter’s special day in print. This could lead to more print sales and increased revenue for your business.

Our top five tips to choosing your photography packaging:

1.    Consider your brand and photography style when selecting the perfect presentation box

2.    Think about the type of experience you would like to create for your client. Do you want to get them excited about printing their photos, do you want them to leap for joy and tell all their friends and family that they had the most wonderfully thoughtful photographer who they would highly recommend?

3.    Can you use this to increase sales? By offering your clients proof prints, will you be able to encourage them to print more, and ultimately see your worth as a photographer and artist. 

4.    Create an experience – this is the perfect opportunity to complete your customer experience. Obviously, it’s important to be mindful of the additional costs involved, but if you are selling a luxury experience, make sure your presentation matches this expectation. 

5.    Find a great company to work with – see if they are flexible and able to create packaging that suits your brand. Do they offer a wide variety of options and supplies? The more you can do with one company, the less you will have to pay in shipping costs, and you will be able to create a more cohesive look. 

Justin Brebner
Enhancing your Brand through packaging
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Are you thinking about changing your packaging?

Perhaps you are feeling a bit confused and lost on where to start. 

Here are some useful tips, to help you create the perfect packaging to suit your brand.

1.    Define your ideal client:

Often, it’s the simplest step that gets overlooked. I know you know their age, what their likes are but try and dig a little deeper. Think about what they would wear (would they be casual cool, perhaps they are more natural – and would wear mostly linen or cotton), perhaps they are glamorous, and they would wear very luxurious fabrics such as silk or cashmere. 

This is one of the best places to start, when choosing your packaging.

Let’s think about a natural, very organic brand. Their clients may be more conscious about sustainability and the environment. So, you may choose Kraft paper / boxes, linen ribbon and recycled paper.

Perhaps your clients are the jeans & crisp white t-shirt type – then you could possibly look at very minimalist packaging design – think embossed thank-you cards, or white tissue paper and a gold foil sticker.

2.    Think of your packaging as an experience:

 Start to visualize your client opening your package. I try to think of it as a game of pass the parcel. The excitementthe builds, as you peal it back layer by layer.

So, first think about the shipping box.  That’s your first opportunity to create excitement. Perhaps you will have just your logo on the box, maybe a sticker, telling them that something amazing is inside.

 Next, I always like to include a cover layer, perhaps some tissue paper or some eco-friendly bubble wrap (to protect delicate items, and to save the earth). You can pop a little thank you card on top of that (there is nothing that will increase your client experience and elevate your brand like a thank you card). If you are a really bespoke brand, you could even hand write your thank you cards for an extra special touch.

Next, you could wrap your actual product. The more layers the best, all of this builds up the anticipation of opening the product. Some branded ribbon, could really help elevate your packaging.

3.    Consider your brand values

As I mentioned previously, make sure your packaging reflects your brand values. Are you all about quality and luxury. You must make sure your packaging reflects that. Think about when you go to a high-end store – and the cashier wraps your gorgeous new coat in the most luxurious paper, with a branded sticker. The label is foil pressed on a think, luxurious card stock. Its put in a perfectly sized carrier bag, branded with the clothing labels brand so you walk out of the store with your head held high, flashing that bag around because it represents all that’s inside. That’s exactly the experience you want to create for your clients. 

4.    Consider your brands colour palette

If your brand is very monochromatic, let that show in your packaging. If your brand is all about being fun and whimsical, let this be reflected in your packaging. Bright colours, holographic foil and quirky prints can echo your brand values & style. 

5.    Use packaging as another form of marketing

Be aware that we live in the age of social media, where everything is shared online. If you have stand-out packaging, chances are your client will post about them opening your parcel and the product inside. This is the best form of marketing, as its endorsed by someone who your new potential client knows and trusts. 

Your packaging is the easiest way to communicate all that your brand stands for, so don’t let it be an after though. Be intentional about the materials you use, the finishing techniques and most importantly who your client is and their values.