Emilia Rae Bridal

Emilia Rae Bridal


The Brief

Samantha owns a beautiful online Jewellery shop, dedicated to timeless pieces for brides on their wedding day. She already had gorgeous packaging but was looking for ideas to make it a little easier when posting her orders. She wanted to order everything from one place, and to create a luxurious unboxing experience for her clients. Because her Jewellery is designed for Brides, she wanted something soft & feminine.

So we created some gorgeous Faux suede pouches (that were branded in gold), with a gold foil pressed card (on handmade paper),  some gold foiled stickers as well as a beautiful white shipping box (also with gold foiled branding), which was small enough to be classified as a large letter. 

Packaging Goals

My business was growing, and I was looking to upscale my packaging - I wanted something that was not only beautiful, but also practical as my current packaging was quite time-intensive to put together. 

My main goal was that I wanted my packaging to provide my brides with an experience and for the recipient to feel like they were opening a special gift. Molly and Tom exceeded my expectations with the mood board of ideas that they had. 

How did you feel about your packaging before?

Packaging my items didn’t fill me with the joy that it should as I always felt that the packaging wasn’t as professional as I’d like it to be. 

How do you feel about your packaging now, and how has this impacted your business?

I LOVE packaging my items - and I can’t wait for my customers to receive them. I particularly fell in love with the beautiful blush suedette pouches as I love the idea of my brides keeping their jewellery safe in them for years to come. 

Every part of my packaging is now very intentional and for the first time, I felt like I have a brand identity. I’ve had so many great compliments about the packaging since I made the investment with Molly and Tom. 

Would you like to create a more meaningful Client Experience?

We're Social - @mollyandtom